We breathed new life into all the everyday enemies of saving money. We’re surrounded by enemies to saving money everyday.

Things that lure us into unnecessary spending instead of simply saving, and they’re more innocent looking than you might think. A little online shopping, a muffin, an unused gym membership. So, working with rising instagram-star/animator/comedian/actor Sam Cotton, we created ‘Spenemies’. Conversations with that third coffee you probably shouldn’t buy, the remote that’s encouraging you to subscribe to yet another TV service. The social-first campaign humorously points out that it's the little things that make all the difference when it comes to putting money away for your saving goals.