Campaign has named Special Group best Creative and Independent Agency in the world.

We are absolutely over the moon to have been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles - the United Kingdom’s Campaign.

To be crowned Global Agency of the Year across our LA, Melbourne, Sydney and Auckland offices, following a shortlisting process which consisted of some of the world’s best agencies including adam&eve, DDB, BBH Singapore, Mother and The Brooklyn Brothers, is an incredible privilege. 

The Campaign Agency of the Year Awards were judged by a panel of leading marketing and industry experts. In their summation, Campaign commented:  “Special Group had an impressive year in 2020 on a number of fronts, despite the impact of COVID-19.  It opened two new offices, one in Melbourne and one in Los Angeles, and won 40 new pieces of business including Uber Eats in North America and Canada.”

Cade Heyde, Founding Partner of Special Group Australia, said: “To be crowned Global Creative Agency of the Year and Global Independent Agency of the Year at the Campaign Global Agency of the Year Awards makes us believe today, more than ever, that a relentless focus on our people, our culture and our values can lead to world class work and recognition. A massive shout out to our amazing Partners and the teams in the New Zealand and US offices who together believe every day in the power of independent creativity.”

Julian Schreiber CCO/Partner Special Group Australia, added: “We’re so proud of this result. At heart, all of us together are really just a group of likeminded people trying to make great work. Work only possible because of the incredible collaborators we have both client side and in production. We feel very lucky to know them”

Congratulations to the brilliant humans, clients and partners of Special Group. To be crowned 'Best Creative Agency in the World' and 'Best Independent Agency in the world' at Campaign’s Global Agency of the Year Awards is the most almighty accolade and mind-blowing achievement. Here’s to each and every person who has helped this little indie from the bottom of the world do this.