We helped Bonds take the next big step towards a more sustainable future. We told Australians the future is in their undies by creating a campaign which is designed to inspire people to join Bonds’ journey and make the world a comfier place for all. The playful and bold brand platform depicts their undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds’ more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.