We refreshed a Christmas classic for Carlton Dry. ‘It’s The Most Wonderful Time For A Beer’ was released on Spotify and in innovative full-length radio spots. The campaign included a karaoke film, limited edition vinyl records, and custom-made slabs which sang the song when opened. The karaoke film ranked in the top 10 ads on YouTube for 2019, with a view-through rate of 48% for the full length film. The song was streamed on Spotify over 20,000 times in just four weeks. Cheers.