We created a life philosophy around a beer. Life is complicated. And in our own way we’re all trying to find a way to navigate it. However, there is an unlikely inspiration that we can all look to: Carlton Dry; the beer that is never bitter, always smooth and always balanced. With this in mind we created a campaign centred around Carlton Dry beer, which has mastered what we’re all chasing... the uncomplicated. Free of all complexity and bitterness, it’s brewed the way we wish we felt.