We encouraged Aussies to care about healthy food choices.
In the wake of COVID-19 and isolating at home, it's been easy to reach for pre-packaged sweet treats and less than healthy food choices. To help encourage healthier eating, we leveraged the insight that while the physical health benefits of eating fruit, vegetables and nuts are well known, consumers may be less aware of the positive impact on mood and mental wellbeing. With ‘The Good Mood Food’ campaign, we've created a movement that encourages people to consider the effect on those around them of eating bad-mood foods and junk-fuelled tantrums. Eating natural produce is great for individuals and for Aussie farmers.