We showed Aussies that being outside is good for our wellbeing.
We helped Kathmandu bring its revitalised brand positioning and purpose, to improve the wellbeing of the world through the outdoors, to life. The new brand idea ‘We’re Out There’ reminds people that being outside changes us and as human beings we are hardwired to be outside. So, we reminded Aussies the benefits of being in nature, including reduced stress levels and increased endorphins and happiness.