We engaged the next generation of ambitious and successful business people.

The Australian Financial Review has long held the reputation as 'The daily habit of successful people' among the business establishment. But as a new generation takes the reins in business, the definition of success and ambition are changing too. Through a series of strategic workshops we defined the messaging to reposition the AFR for the new mindset of success in contemporary business. This engaging campaign ran across outdoor, print, digital and social, including podcast and Spotify advertising.

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