We created a unique sub-brand for Harris Farm.
Harris Farm Markets are well known for bringing fresh fruit and veggies from local suppliers to their shoppers every day, but people are less aware of their legacy and quality offerings in meat. With the Harris family having four generations of meat merchants, we created a sub-brand for Harris Farm butchers which celebrates this heritage and expertise in the meat market.
Inspired by the aesthetic of traditional meat markets around the world, the brand is centered around the notion of doing things the old fashioned, proper way. With this in mind, we built a design system with playful graphics, bold colour and typography that’s familiar in a traditional meat market. The brand gives a unique personality to Harris Farm butchers, while still fitting in with the existing fun in-store Harris Farm look and feel.