We told Aussies to ‘Stop Dreaming about New Zealand and Go’.
We encouraged Australians to seize the opportunity to travel to New Zealand in Tourism New Zealand’s first major campaign since the border between Australia and New Zealand was declared open. We highlighted both the welcoming people and stunning landscapes of New Zealand, in a campaign centred around a dreaming Australian and a Kiwi dream guide as they experience a literal ‘dream’ holiday in New Zealand.