To own, normalise and embed online food delivery within Japanese culture we enlisted two former child prodigies Yumi Adachi and Mana Ashida for the new Uber Eats ‘Tonight, I’ll be eating…’ campaign.

The aim of this campaign was to maintain and grow appeal with our young, progressive heartland audience using selection, trust and value. Through a completely integrated campaign across TV, digital and social we used the ‘Tonight, I’ll be eating…’ campaign to stay salient whilst also to drive a reliability message through communications as a way to be considered within the market.