We built a Fillet-o-Fish car!
It was all part of a delightfully quirky stunt to announce the launch of McDonald's on Uber Eats. Over nine days, our fishy vehicle punked the iconic Auckland shark-bus which shuttles people to and from the city Aquarium. The mouth-watering campaign earned over 1,300,000 social impressions and we created an engaging promotional game for mobiles that was played over 60,000 times. Fillet-o-Fish sales were up 128%.