For the next iteration of our TIBE campaign in Japan we brought together legendary Japanese violinist Taro Hakase and well-known children’s character Mukku to craft a friendly musical rivalry. Mukku continues to challenge perceptions and keep the audience guessing as he pits his surprising musical talents against Japan’s most loved violinist.

This campaign continues to build brand salience and consideration for Uber Eats amongst new category users whilst also reinforcing the brand’s high trust and reliability. The integrated campaign appeared on TV, OOH and across digital / social channels.