MAKING IT RAIN
Contact Energy believes that “home” is the best place in the world – both our individual homes and our collective home of Aotearoa. To demonstrate this belief, we helped them create a new brand platform, It’s good to be home, as part of a continued focus for the business to grow its commitments to the community, environment, and people throughout 2022.
The centrepiece is a television commercial featuring a young girl who discovers that what she draws becomes reality. Eager to have her family all together at home, she draws rain clouds over their heads, shifting the whole whānau indoors and ending on a shot of a very content young girl at home. The campaign is also running across Radio, OOH, Social & Online.