Coruba

Brand refresh

Relaunching Coruba to the next generation of rum drinkers by reconnecting them to the most authentic part of the brand – its Jamaican heritage.

We created an opportunity to connect our kiwi drinkers to the laid back, relaxed nature of Jamaica by introducing them to its people and culture through language, colour, rhythm and fun. It’s here, one step back from the beach, that the spirit of Coruba ‘A Taste of Jamaica’ was born and where its attitude and aspiring nature was best captured.

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Brand refresh