Turning the entire country into a game

We dropped 200 million MBs of data all over NZ and made an interactive AR app to help people collect it.

Over 1700 data pins scattered over NZ giving live-time data values of up to 1GB proved to be a summer phenomenon. With over 200,000 downloads, 5.1 million plays and #1 positions on the App Store and Google Play, it created cut through in a busy retail period, reducing churn, and built credibility as a network provider.

Axis Awards
Gold Axis — Mobile, Integrated
Marketing Awards
TVNZ Marketing Award — Mobile and Innovation
Effie Awards
Gold APAC Effie — Best Telco