a delicious packaging refresh

After three decades of the same packaging, it was time for Delmaine Fine Foods to move their look forward and it was our job to ensure we showcased the quality and passion behind this classic kiwi business. We developed a new suite of photography, typography, graphic devices and colour to express the beauty (and deliciousness) of the fresh nourishing ingredients used in Delmaine products. Our new imagery differentiates each product and highlights their qualities through details of preparation and appetite appeal. This drives a real desire for homemade traditional cooking that consumers can create in their own homes.