Repositioned from ‘Youth’ to ‘Everything for the sake of entertainment’, we created an on-air identity inspired by the colourful world of entertainment tabloids – bold, light-hearted and slightly irreverent. The new channel launch got everyone talking – we floated a 40 foot high rubber duck in Auckland harbour that generated mass coverage.
FOUR Brand & Launch
MediaWorks briefed Special to turn underperforming youth-oriented TV channel C4 into a profit generating mainstream entertainment channel. Enter FOUR.