A charitable organisation, changing the way children interact with and experience food by encouraging them to be involved in the whole process.

We imagined a brand that brings to life ‘Dig In’. We used modest means — in fact the very produce the children grow — to create a bold and colourful brand. We reduced the alphabet down to its core 11 essential shapes and carved them out of potatoes. Then we got the kids to dig in and make letterforms and illustrations with the various potato stamps.

It’s tactile, immediate and crafted with care. It’s smart. Active. Playful. And it has enough breadth to be meaningful and engage sponsors whilst still being accessible to children.