Holden

Tow Truck

Holden needed to successfully launch the new 2016 Colorado in the highly competitive and high selling LCV category.

We told the story of a Holden driver who comes to town and rights a wrong, all while showcasing the new Colorado’s impressive 3.5 tonne towing and low-end torque. We wanted to tell a hero’s story, a modern-day Western, with the town of Thames as a great backdrop.

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Tow Truck