Pure potential

Lacking inspiration for your next cocktail? Just Instagram your fridge and we’ll make you a delicious drink with what’s inside.

The next instalment of the #purepotential campaign: a social media activation that gets people to seek inspiration by Instagramming a photo of their fridge. One of Smirnoff’s online bar tenders then gets back to you with a personalised video for a cocktail, based on what they can see in your fridge.

Axis Awards
Gold Axis - Social Media
Facebook Awards
Facebook Awards - Best in APAC