Smirnoff

Instagram your Fridge

Lacking inspiration for your next cocktail? Just Instagram your fridge and we’ll make you a delicious drink with what’s inside.

The next instalment of the #purepotential campaign: a social media activation that gets people to seek inspiration by Instagramming a photo of their fridge. One of Smirnoff’s online bar tenders then gets back to you with a personalised video for a cocktail, based on what they can see in your fridge.

Watch Case Study
Instagram your Fridge
Axis Awards - Grand Axis

GRAND AXIS
Axis Awards
Social Media

Facebook Awards

FB Awards
Best in APAC

Axis Awards

GOLD
Axis Award
Social Media