WHAT GOES AROUND COMES AROUND

Karma Cola gives back to the Boma community in Sierra Leone that grows their cola beans. The brand idea expresses the theme of good vs evil, using memorable local characters in a fun, light-hearted way to share the brand’s good cause. The wordmark loops back on itself in a tongue-in-cheek nod to the undeniable truth of what goes around comes around.

Special thanks to Beck Wheeler for her whimsical illustrations.

Best Awards - Purple Pin
Purple Pin Best Award - Packaging Design
Best Awards
Gold Best Awards - Packaging Design and Brand Identity
Axis Awards - Grand Axis
Grand Axis - Design 360
Axis Awards
Gold Axis - Design for Good
Marketing Awards
Marketing Award - Social Responsibility