Auckland Art Gallery

Light Show

This iconic exhibition of light installations was very exciting for audiences but photos of the artworks didn’t really do the them justice.

So how do we create a campaign that communicates the excitement of the show without relying on the works themselves? We decided not to show the art at all. Instead, we focused on the effect it has on the viewer. We photographed audience members reactions to a colourful, custom built light installation.

Light Show