MOTOR NEURONE DISEASE NZDavid’s Unusables hijacked Trade Me
This was a very simple idea - but for David Seymour, who is living with Motor Neurone Disease, it was the most provocative thing he could possibly do to raise awareness of his cruel disease.
David ‘hijacked’ TradeMe and slowly sold his personal belongings as the muscle-wasting condition stripped his ability to use them.
In the process he created a digital timeline of his deterioration that educated the public on his condition and raised funds to help those living with it.
Provocative, heart-breaking, PR-generating and incredibly brave – this is David’s Unusables.