New World

Parksafe

Supermarket carparks are often grimy, forbidding places. But they are also a customers first and last impression of a brand and a massive opportunity.

We created Park Safe, a vibrant, red and white identity and custom-designed signage allowed customers to easily navigate the path from car to store and back. We created a fully integrated online ordering system that enabled 148 nation-wide New World owners to create a Park Safe experience for their unique location.

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Parksafe