ORIGINAL ORGANIC BLISS
OOB Organics
Unexpected Organic
At its core, the oob story is simple, organic, honest and pure: no added flavours, preservatives or enhancements.
We decided not to add extras into the mix either. Just the colours of real fruit, flavours and cream. Proving to shoppers that good health and product desire don’t have to be mutually exclusive, the bold colour, humorous language and playful type are unlike anything else in the organics category, designed to cut through — grabbing attention, tipping into trolleys.







Gold pin for Packaging Design

Gold pin for Best use of Colour

Silver Lion time for Packaging Design