Paspaley

Everything Precious

This campaign succeeded in modernising pearls, with more that 50% of sales coming from buyers new to the category.

Pearls were not seen as relevant to younger, more fashion conscious women. To overcome this we commissioned award-winning author Anna Funder to write a novella, Everything Precious, especially for Paspaley. The story became the theme of the campaign, starring Teresa Palmer, with all executions driving subscriptions to receive daily chapters emailed to them.

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Everything Precious