Despite our boarders being closed, Tourism New Zealand enlisted our help to remind the world why our country is – and always will be – one of the greatest destinations. Humble kiwis and epic landscapes were used to ensure that international travellers keep New Zealand top of mind when it comes to planning future travel. By highlighting our values, we reassured the world that we are taking care of this country and looking forward to the day we can share it again. It serves as a reminder to the world that New Zealand’s natural beauty and kiwis’ optimistic, can-do attitude remains unbowed.