How Uber Eats Ambushed a Shark with a Fish

To announce that Uber Eats now delivers McDonald's in New Zealand we decided to play a joke. Not on a person, but on the iconic Kelly Tarlton's Shark Bus.

Creating probably social media’s most mouth watering moment of the year.

The PR lead and socially driven stunt generated over 3.7 million social impressions in just 9 days - over 100,000 likes, was on the front page of Reddit for 2 days generating over 60,000 upvotes. 

A mobile game took the action to the rest of the country, which was played over 80,000 times in just one week. 

All which drove a 123% increase in Filet-o-Fish sales.

That’s a lot-o-fish... 

Cannes Lions
Bronze Cannes Lion - Outdoor
Axis Awards
Gold Axis - Transit Advertising