Sleepyhead

Sanctuary

Launching a new campaign for Sleepyhead’s luxury bed range with a highly desirable look & feel, a fashionable yet fresh approach to the category.

We brought to life the absolute luxury of a great nights sleep in a campaign titled ‘The Most Beautiful Sleep Ever Made’. The brand content presented the premium bed product as a canvas and profiled a number of ‘sleeping beauties’ (fashion models), each dressed in a selected range of leading designer wear.

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Sanctuary