Smirnoff

Emojitails

Using the #purepotential of emojis to create the worlds first emoji cocktail maker.

Smirnoff sees the Pure Potential in any ingredient or occasion – even digital ones. Emojis are leveraged by 92% of the world’s online population – so we made the world's first emoji cocktail maker. Emojitails proved to be a very successful campaign with over 6 million impressions, 15,000 Emojitails created and over 4,000 shares.

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Emojitails