Pure Potential

Pure Potential is a long term platform that’s putting Smirnoff back on top.

The campaign has repositioned Smirnoff as the catalyst for amazing experiences, showing the power of Smirnoff to transform the simplest of ingredients and using the audience’s imagination to full effect. ‘Pure Potential’ has grown sales volume by 28%, and sales value by 71% over the past four years.

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Pure Potential
Effie Awards

Effie Award