Tiaki

Brand Strategy & Identity

The Tiaki philosophy is simple — the fish is at the centre of what we do.

Tiaki is a collaboration between the NZ govt and the commercial fishing industry that has invented a revolutionary new catch system that dramatically reduces ‘by-catch’ of unwanted species and ensures fish caught are less likely to be injured. It’s a win-win. Higher quality, higher value seafood, and protecting Aotearoa’s fisheries for future generations.

Brand Strategy & Identity