Tourism New Zealand

Welcome film

In order to attract more visitors to New Zealand, we helped Tourism New Zealand in their evolution of the 100% Pure New Zealand campaign.

The new approach is underpinned by the truth that whilst many people come to New Zealand for the landscapes, they arrive as strangers but leave as whanau (family), talking about the warm and welcoming nature of our people. The film follows the story of 8-year-old Parearau and one of her elders Hinetu atop Mt Hikurangi, witnessing the beauty a new day brings.

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Welcome film