Tourism New Zealand

Backpackagram

To attract young British and German backpackers to NZ – we made an epic reality TV show - made just for Instagram.

Most backpackers see NZ as a beautiful country but a bit boring, so we got 3 teams of backapackers from the UK and Germany, made them some challenges showcasing the most epic, fun and social things to do in NZ – filmed the lot, cut it up and released it as an episodic style TV reality show for Instagram, snackable style content for a mobile first audience.

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