Tourism New Zealand

Good Morning World

We helped Tourism New Zealand in their evolution of the 100% Pure New Zealand campaign, by showcasing the unique, genuine, warm welcome of kiwis.

Using the fact that New Zealand is known as one of the first countries in the world to see the sun each day, we set out to put a smile on the waking world’s face, by getting kiwis from across the country to say “Good Morning World”.
Every day, for a year.

Watch the first 100
Good Morning World