Feisty challenger brand Powershop pride themselves on customer satisfaction. They really are ‘Power you can love’. We created viral content and billboards featuring six Kiwi kids sending up Trump before the election. $3.3 million in PR value generated through PR partners POEM, with the film viewed over 3 million times, and picked up by every NZ news network.Watch Case Study
Using global reach of viral to hook NZ media, generating $3.3 million in PR. Then launching a traditional campaign off it.