TSB Bank

Surf Life Saving

To announce the partnership between TSB and Surf Life Saving we created an online film focused on real Lifeguards at either end of the age spectrum.

We moved away from the expected images of blue skies, golden sand and bronzed Lifeguards striding confidently out into the surf. Our approach was to treat this as a duet between opposites - young and old, male and female, veteran and novice. The idea was to draw obvious contrasts - but reveal their similar underlying character traits.

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Surf Life Saving