We moved away from the expected images of blue skies, golden sand and bronzed Lifeguards striding confidently out into the surf. Our approach was to treat this as a duet between opposites - young and old, male and female, veteran and novice. The idea was to draw obvious contrasts - but reveal their similar underlying character traits.
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Surf Life Saving
To announce the partnership between TSB and Surf Life Saving we created an online film focused on real Lifeguards at either end of the age spectrum.
