Uber Eats

Sharkbait

To announce that they now deliver McDonalds, Uber Eats created a Filet-o-fish burger car to punk the iconic Kelly Tarltons shark bus.

We created a Filet-o-Fish burger car (30:1 to the real burger) then one day ‘released’ it front of the bus for the whole city to witness the chase complete with a digital pac-man style game. The stunt generated over 3.7million social impressions, which drove a massive 123% increase in Filet-o-Fish sales. And grew total Uber Eats orders by 28%.

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