Wine boxes are left largely undesigned: brown or white cardboard with giant wine brand logos. Yealands had a great opportunity to disrupt the norm during the Christmas and summer season. We decided to use the land as the hero, and invite the New Zealand wine-drinking customers to our beautiful Seaview Vineyard by immortalising it in bold, colourful prints.
Creating cardboard monographs for seven of their varietals, each in its own unique colourway and featuring its own summertime poetry. Refreshing.