Hijacking a live sports event

Building on the long-term ‘Tonight I’ll Be Eating’ brand platform we ambushed the live broadcast coverage of the Australian Open with clever TV spots designed to make viewers think they were returning to the match, but were instead seamlessly presented with an Uber Eats dinner order delivered in a way that was identical to the tennis. 

The industry termed this campaign a “Game Changer” for sponsorship integration. It was been awarded numerous awards and accolades including the Grand Award ‘Best in Show’ at Award and a Grand Prix at the Spikes.