We are so excited to welcome Caroline Jackson as Managing Director and Kelsey Hodgkin as Head of Strategy.

Caroline’s career spans the globe between the NYC + LA, Hong Kong and Australia. Most recently she oversaw Elephant on the West Coast, and the Apple and Beats by Dre relationship. Prior  to that she was at Ogilvy in Hong Kong and New York, where signature clients were American Express, Marriott, Ralph Lauren and Rolex. Jackson has also spent time at R/GA, Publicis, Havas and JWT where her leadership has shepherded brands like UPS, Volvo and Citi.

“What brought me to Special Group is the agency’s depth of incredible talent, second to none work and, importantly, the founding principles to be open, kind and brave,” said Jackson. “All of these qualities, along with plans to grow in the United States were huge positives for me. Also, being an Aussie and part Kiwi, and considering Special Group’s prominence across Asia Pacific, this represents a homecoming for me, too.”

Early in her career, Kelsey was an account planner at Bartle Bogle Hegarty, London, working on British Airways and Vodafone. From there, the U.K. native with Australian roots went to Ponce Buenos Aires, handling Unilever personal-care brands, and on to MullenLowe in Boston and Los Angeles, where clients included Acura, Google and Amazon.

“The role of independent agencies has never been more important in pushing new ideas, new creative ways of working and new models for inclusivity,” said Hodgkin. “I believe independents hold the industry to a higher standard; they are the tip of the spear and to have the opportunity to be part of building that with Special Group U.S., given all they have achieved internationally, is an incredible opportunity.”


We’re excited to see what Kelsey and Caroline will bring to Special here in the US!