Special Group formally announces it is entering the U.S. with William Gelner at the helm.

We are incredibly excited to welcome William Gelner as Chief Creative Officer.

William is one of the most respected and highly acclaimed creative leaders in the U.S and we couldn’t be prouder to have him lead Special Group U.S. Throughout his esteemed career William has led the creative product and teams at BBH NY, 180 LA and most recently, Engine. He has worked with premier brands including UNICEF, adidas, HBO, HP, Jagermeister, Boost Mobile, The University of Phoenix, Expedia as well as Mike Bloomberg’s 2020 campaign. 

As well as leading Special Group’s LA office, he is currently working with The Lincoln Project and the League of Conservative Voters and is responsible for their recent high profile political campaign.